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Jean Touitou
🍇 A vineyard between the Mediterranean and the desert
The Jean Touitou estate, located in Tunisia, is part of a long-standing winemaking tradition dating back to a time when the country was among the major wine-producing regions of the Mediterranean basin. The vineyard benefits from a warm and sunny climate, moderated by the influence of the sea, providing ideal conditions for optimal grape ripening.
🌿 Distinctive terroirs
The soils, often clay-limestone or sandy-loam, produce expressive and generous wines. The vines naturally develop concentration, resulting in structured cuvées marked by the aromatic richness of Mediterranean grape varieties.
🍷 A modern vision of Tunisian viticulture
Jean Touitou represents a new dynamic in the revival of Tunisian wine. Work in the vineyard focuses on grape quality and a balanced, sustainable approach to cultivation, while winemaking aims to preserve the fruit and the identity of the terroir.
✨ The style of the wines
The wines stand out for their sun-ripened intensity, notes of spices and ripe fruit, and their generous structure, while maintaining a refreshing Mediterranean balance.
👉 A small and confidential production that helps highlight the remarkable winemaking potential of Tunisia.
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Banibano
A Tunisian white with real personality, crafted by Jean Touitou, the APC founder turned winemaker who swapped fashion for vines. Grown under the North African sun, where sea breezes cool the slopes and keep the grapes fresh, this bottle captures everything you love about Mediterranean whites: bright citrus, a touch of stone fruit and a saline finish that keeps you coming back for another sip. Gentle vinification, minimal fuss, nothing overworked — just honest juice that tastes of its place. Pour it chilled alongside grilled fish, a mezze spread or simply on its own. You'll want a second bottle.
25.79 € incl tax
Ban-Ban
# A Playful Red with Serious Roots Jean Touitou — yes, the founder of A.P.C. — swapped fashion for vines and the result is pure joy in a glass. This 2025 red is everything you want on a warm evening: bright, juicy and refreshingly unpretentious. The grapes come from carefully tended plots where low yields and hand-picking are the rule. Vinification stays gentle, with minimal intervention, letting crunchy red fruit and a whisper of spice shine through without heavy oak getting in the way. Serve it slightly chilled with charcuterie, grilled vegetables or simply with friends. Easy-going, honest and genuinely delicious — you'll reach for a second glass.
25.79 € incl tax
Banibano Magnum
A Tunisian white with real personality, born from sun-drenched vines and crafted by Jean Touitou, a maker known for doing things his own way. Picked early to keep the freshness alive, then vinified gently to preserve every bit of fruit, this 2025 gives you citrus zest, white peach and a saline, almost sea-breeze finish. The magnum format makes it perfect for long tables and warm evenings, where one bottle is never quite enough. Serve it well chilled with grilled fish, mezze or a simple plate of olives and feta. Easy to love, hard to forget.
59.50 € incl tax
Ban-Ban Magnum
A Tunisian red with real character, crafted by Jean Touitou — the APC founder turned winemaker, who brings the same sharp eye for detail to the vineyard as he does to design. Grown under the generous North African sun, the vines dig deep into sandy, sun-baked soils, giving fruit that's ripe yet refreshingly bright. Gentle vinification keeps things honest: juicy red berries, a whisper of spice and soft, easy tannins. In magnum, it ages a touch slower and pours beautifully for a crowd. Open it with grilled lamb, spiced couscous or simply good company — you'll want a second bottle.
59.50 € incl tax